{"id":27034,"date":"2026-02-21T15:56:09","date_gmt":"2026-02-21T20:56:09","guid":{"rendered":"https:\/\/newmind.org\/?p=27034"},"modified":"2026-02-27T04:23:34","modified_gmt":"2026-02-27T09:23:34","slug":"vietnam-5-insights-on-market-trends-and-recruitment","status":"publish","type":"post","link":"https:\/\/newmind.org\/vietnam-5-insights-on-market-trends-and-recruitment\/","title":{"rendered":"Vietnam: 5 Insights on Market Trends and Recruitment"},"content":{"rendered":"\t\t
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1. Vietnam’s Rising Relevance<\/h3><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vietnam consistently ranks among the top 5 countries of origin for international students in the U.S. With a young population and strong outbound mobility, Vietnam continues to open doors for institutions seeking long-term recruitment growth.<\/p>

Estimated New Students in 2026-27<\/p>

(you won\u2019t see this data from Open Doors until late 2027)<\/p>

  • Undergraduate Students:5k<\/li>
  • Graduate Students:2.5k<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    2. Steady & Blooming Market Potential<\/h3><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    3. Market Limitations<\/h3><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Vietnamese families are highly cost-conscious and weigh affordability against long-term outcomes. Our sales team reports that households are comfortable with a total budget of $30,000\u2013$35,000 per year<\/strong>, including tuition and living costs.<\/p>

    Furthermore, the market size is much smaller.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    4. Recruitment: The Vietnamese Way<\/h3>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Local Language Matters<\/h4>\n\nVietnamese families engage most with materials presented in their language<\/strong>, with warm, family-oriented messaging <\/strong>that emphasizes scholarships, affordability, safety, and clear career outcomes. Parents especially rely on Vietnamese-language explanations and subtitles.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Authentic Stories in Social Media<\/h4>

    Students and parents rely heavily on Facebook, TikTok, YouTube, and Zalo. They are drawn to short, authentic stories<\/strong>\u2014day-in-the-life videos, internship experiences, OPT success, and relatable student journeys. Parents read long-form Facebook posts; students prefer short-form video.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    In-Person Engagement<\/h4>

    Families place strong trust in institutions that show up<\/strong> in Vietnam. School visits, agent meetings, and small parent sessions consistently outperform large fairs because Vietnamese families favor direct, personal interactions<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Don’t Forget 2nd- & 3rd-Tier Cities<\/h4>

    Students from cities likeDa Nang, Hai Phong, Can Tho, Nha Trang, and Binh Duong<\/strong>are increasingly pursuing U.S. study, driven by rising incomes and fewer recruiter visits.<\/p>

    Be mindful of regional differences. Since the 1970’s,southern cities tend to promote study abroad in the U.S., while the North shows more interest in Europe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    5. Best Practices for Success<\/h3><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    1. Local In-Country Representation<\/strong>: Having a trusted local representative or partner is critical for market insight, follow-up, and relationship building.<\/li>
    2. Strong Partnership Programs<\/strong>: Agent and institutional partnerships offer significant scalability when supported with training, marketing materials, and clear incentives. For example, our Vietnam representatives conducted webinars with B2C partners that attracted ~7K views!<\/li>
    3. Meaningful Non-Degree Pathways<\/strong>: Short-term programs, English pathways, summer camps, and experiential learning serve as powerful entry points into long-term degree recruitment.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      1. Vietnam’s Rising Relevance Vietnam consistently ranks among the top 5 countries of origin for international students in the U.S.…<\/p>\n","protected":false},"author":1,"featured_media":27075,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[62,61],"tags":[],"class_list":["post-27034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight-advice","category-newsletter"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newmind.org\/wp-json\/wp\/v2\/posts\/27034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newmind.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newmind.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newmind.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newmind.org\/wp-json\/wp\/v2\/comments?post=27034"}],"version-history":[{"count":5,"href":"https:\/\/newmind.org\/wp-json\/wp\/v2\/posts\/27034\/revisions"}],"predecessor-version":[{"id":27056,"href":"https:\/\/newmind.org\/wp-json\/wp\/v2\/posts\/27034\/revisions\/27056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newmind.org\/wp-json\/wp\/v2\/media\/27075"}],"wp:attachment":[{"href":"https:\/\/newmind.org\/wp-json\/wp\/v2\/media?parent=27034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newmind.org\/wp-json\/wp\/v2\/categories?post=27034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newmind.org\/wp-json\/wp\/v2\/tags?post=27034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}